Compass — Destination AI Experiences for Every Visitor Touchpoint

The internet is drowning in fake AI content.

Generic AI platforms are flooding every search result, every travel recommendation, every local guide — with content no one curated, sourced from everywhere, trusted by no one. Visitors are starting to feel it. The more AI content there is, the less people trust any of it.

90%+

of online content is now AI-generated or AI-influenced — and rising fast

↓30%

Average decline in DMO website traffic as AI overviews replace search clicks

Control destinations have over what generic AI platforms say about them

But people are craving something real.
The DMO is the trusted source.

Visitors are starving for content they can actually trust — recommendations from real local experts, not assembled by an algorithm. That authentic, curated, human knowledge is exactly what destinations have been building for decades. Compass is how you deliver it to the visitor in the format they expect today.

Your relationships

Your event partners are a distribution channel you can own.

No AI platform has the relationships you've built with event organizers, local businesses, hotels, and venues. Those connections put you in direct contact with visitors at every stage of their journey — from registration to arrival to exploring your destination. Compass activates them.

Your expertise

Local knowledge curated by the human experts behind your destination.

Hidden gems, insider dining tips, event-specific recommendations, authentic local stories — this is the knowledge your team has been building for years. In a world of generic AI content, your trusted local voice is precisely what visitors are seeking. Compass delivers it in every interaction.

Your content

Everything you've made is the foundation of an AI experience that's yours.

Every listing, blog post, and event page you've curated is a trusted data layer no outside AI can replicate. Compass indexes it, keeps it current, and uses it — and only it — to power every visitor interaction. Every answer links back to your website.

How Compass Works

Your destination's authentic voice, powered by AI, reaching every visitor.

Not someone else's AI telling your story. Yours. Built on the content you control, distributed through the relationships you own, linking every interaction back to your website.

Four Critical Paths of Visitor Engagement

Your relationships unlock distribution channels across the visitor journey, from initial planning to in-market experiences.

Help the visitor hear your voice — meet them where they are.

🗓 Your Competitive Advantage

Events

Event organizer relationships are your competitive advantage. Deliver seamless experiences that serve organizers, delight attendees, and drive bookings. Every event becomes a distribution channel for your destination.

50x

more engagement & conversions on event-based experiences than leisure

🏆

Sports Events

Tournaments, championships, competitions

Partner with organizers to deliver hotel specials, local dining, attractions

📋

Meetings & Conventions

Conferences, corporate events, trade shows

Support organizers with room blocks, local events, attendee experiences

🎭

Entertainment & Culture

Concerts, festivals, cultural celebrations

Collaborate on live hotel rates, local events, area exploration

🌐

Partner Sites

Expand your reach across every partner website. Powered by your content, fully on-brand, with every interaction linking back to you.

Event experiences on organizer sites

Destination content on partner websites

2-line embed code for instant deployment

💻

Your Website

Fully white-labeled experience aligned to your tone and voice, powered by your content.

Dual-mode navigation

Integrated hotel booking

WordPress & Simpleview CMS integration

Your tone & voice

📍

In-Market

Mobile-friendly location-based recommendations that engage visitors and drive traffic back.

Real-time suggestions

Interactive maps

Location-aware content

Direct website links

Curated Content Discovery

Curated content discovery with your tone and voice.

Browse events, attractions, and local experiences in a beautifully organized interface — fully branded as your destination.

Curated Collections

Event Listings

Local Deals & Promotions

Hotel Booking Integration

Curated content discovery — Visit Salt Lake

AI Interactive Chat

Intelligent conversations aligned to your tone and voice.

Answers stay within your destination, never sending visitors away. Every response links back to your website.

Personalized Recommendations

Your Tone & Voice

Destination-Focused Answers

Integrated Hotel Booking

Event-Based Engagement

Empower organizers with an elevated event experience.

Guide visitors to your destination's most valuable content — from the moment they register to the moment they arrive.

Flexible Hotel Blocks & Booking

Event-Based Deals & Promotions

AI-Powered Event Knowledge

Event Organizer Website Embed

In-Market Visitor Engagement

Mobile-friendly location-based recommendations.

Guide visitors while they're in your destination — surfacing the right experiences at the right moment.

Location-Based Recommendations

Nearby Things to Do

Tracks Engagement & Referrals

Drives Traffic Back to Your Site

In-market visitor engagement — upcoming events

Launch in 4 Simple Steps

Get Compass up and running quickly with our streamlined setup process.

Content Indexing

Connect your CMS or manage content directly in Playeasy. We sync your blogs, listings, events, and webpages daily. Everything links back to your site.

Configure Your Instance

Use our interactive setup page to configure your Compass instance. Select your destination, choose your use case, and customize the experience. The setup page generates the exact code snippet you need.

Testing

Use the Sandbox to validate your setup. Test the AI experience, check your content, and make sure everything looks perfect before launch.

Go Live

Embed on your website, partner sites, and in-market activations with the code snippet from the setup page. Your distributed visitor experience is ready.

Your Website Powers Compass — Always Current, Always Connected

Daily sync of blogs, listings, events, and webpages

Everything links back to your CMS

Tracking code support

Works with WordPress and Simpleview

Configure Your Compass Instance →

Use our interactive setup tool to generate your custom embed code

Website Elements

Compass isn't just AI.
It's a full suite of embeddable experiences.

Six modules that work together on your website, partner sites, and event organizer pages — all powered by your content, all linking back to you. Two lines of code each.

🤖

Compass AI

Conversational AI powered entirely by your content. Fully white-labeled — every answer links back to your website, never to Google or TripAdvisor.

🏨

Live rate hotel booking

Pull live rates from 40+ OTAs. Embed on your site, event pages, or partner venues. Room blocks auto-flip to live rates when they expire.

🎟️

Deals & promotions

Surface curated local offers and athlete discounts frictionlessly — no login, no download. Track clicks and redemptions everywhere.

📋

Business listings

Your curated local businesses on any website — dining, attractions, retail, and more. Every click takes visitors back to your own site.